Latest UX Finding
Key UX Insights from Our Audience Management Workflow Testing
Our Maze.co usability test revealed that while the Audience Management workflow is generally logical (7.3/10 rating), key areas like approval, activation, and draft creation have usability challenges. The Review & Approval process had a 50% drop-off rate, and misclick rates were high (27-45%), indicating friction in navigation. To improve the experience, we plan to streamline workflows, enhance visual clarity, and introduce better affordances for smoother interactions.
Read MoreWelcome
The Gala Design System is Applecart’s comprehensive resource for crafting exceptional user interfaces and compelling marketing materials with consistency and creativity.
Early UX Exposure
If you'd like to sign up for early testing of our upcoming products and platform improvements please visit your profile and update your preference.