Colors
Color is a powerful tool for expressing Applecart’s brand identity and creating a cohesive visual presence. Our branding color palette has been thoughtfully designed to convey trust, innovation, and clarity while ensuring flexibility across diverse applications, from digital interfaces to print materials. This section outlines the primary and secondary brand colors, along with usage guidelines, to maintain consistency and enhance recognition in all touchpoints. By applying these colors thoughtfully, we ensure that Applecart’s personality and mission shine through every interaction.
Blues
Primary Blue
Medium Blue
Light Blue
Greys
Dark Gray
Medium Gray
Light Gray
Typography
Typography is central to Applecart’s branding, helping to establish a consistent, professional, and approachable tone across all communications. Our font guidelines are designed to ensure clarity and balance, whether used in presentations, web interfaces, or printed collateral.
Usage notes: When the font size is not possible to honor, lower as necessary or create another slide. Provide proper spacing between text and images, and honor the margins.
For website and printed collateral
Headlines: Use GT Ultra Fine
Body: Use Suisse International
Font Files
Icons
Icons in Applecart's branding serve as intuitive visual cues, enhancing usability and guiding users through content and workflows. By maintaining a consistent style and size across all applications, icons ensure clarity, accessibility, and a cohesive brand experience.
Instruction Note: When sizing icons for decks, handouts, or any form of collateral, please hold the top or bottom corner to ensure it scales properly. To access both light and dark icons for various backgrounds, use this link here.
Logos
The Applecart logo and its variants represent the core identity of the brand, fostering recognition and trust across all touchpoints. Consistent usage of the logo, including its size, spacing, and color variations, ensures a polished and professional appearance in all applications.
Instruction Note: When sizing logos for decks, handouts, or any form of collateral, please hold the top or bottom corner to ensure it scales properly. To access both light and dark icons for various backgrounds, use this link here.
Presentation Graphs
The Graphs section provides standardized PowerPoint graph styles using Applecart’s approved color palette to ensure clear, professional, and visually consistent data presentations. These colors are optimized for readability and accessibility, making complex information easy to interpret while maintaining brand alignment.
Instruction Note: These colors are intended to maintain Applecart's branding during the presentation process. These colors should not be used for proper data visualization. View the UI Design System for a color palette that can be used for proper data visualization.
Graph 1
HEX
1c66e2
Graph 2
HEX
6B9BEC
Graph 3
HEX
87CFF6
Graph 4
HEX
D9D9D9
Graph 5
HEX
C1C1C1
Templates
The Templates section provides pre-designed PowerPoint and Google Slides templates to ensure consistency across all marketing presentations. These templates align with Applecart’s branding, incorporating approved typography, colors, and layouts to maintain a professional and cohesive visual identity.
